We build growth systems
for businesses that are better
than their online presence.
KPI Marketing is a two-person growth agency out of Miami. One operating standard, no handoffs, no account managers between you and the work. We help businesses that already have real value but weak digital execution: better websites, stronger content, clearer campaigns, and reporting that actually shows what is moving.
Replace with image of Tom & partner
Two operators.
Twelve years deep.
Manuel and Tom met skateboarding in Miami when they were kids. Twelve years of friendship later, both ended up in marketing, running campaigns, building sites, editing content, talking to clients, and realized they had accidentally built complementary skill sets the whole time.
Tom is Colombian. Manuel is Cuban. Both in their mid-twenties, both raised in the same city, both with enough shared shorthand that nothing needs to be explained twice. That makes the work fast, and it shows up in the speed at which clients get real answers.
They did not team up because they needed each other on paper. They teamed up because the work got better when both of them looked at it. That is still the operating principle: two sets of eyes on every problem, every deliverable, every number.
We don't separate creative from performance. We build websites that convert, content that earns attention, and campaigns that make the numbers easier to understand.
What makes us different.
Lean by design
Two founders, no account-management layers. Manuel and Tom are the ones on the call and the ones doing the work. Execution stays fast, strategy stays close to the build, and clients are never handed off to someone who was not in the room.
Proof over polish
Views matter, but only when they support business outcomes. Traffic matters, but only when the site can convert it. Reporting matters, but only when a client can actually read it and act on it. That's the standard we build around.
Creative meets performance
Most agencies pick a side. We don't. We build websites engineered to convert, content engineered to earn attention, and campaigns engineered to be measured. The same operators handle creative judgment and analytics interpretation.
Production in-house
We don't outsource the assets that move the numbers. Short-form editing, videography, photography, web design, branding, ad creative, product visualization, handled directly. Faster turnarounds, tighter feedback loops, no agency-of-agencies bloat.
What we actually do.
Capabilities held in-house. Used together when the engagement calls for it, used surgically when it doesn't.
- Website design & rebuild
- Landing-page systems
- Conversion-rate optimization
- Tracking & analytics setup
- Branding & identity
- Merch design
- Short-form video strategy
- Reels & vertical editing
- Videography & photography
- Monthly content shoots
- Format-to-goal planning
- Content packaging & covers
- Google Ads management
- Paid social campaigns
- Ad creative production
- Email & SMS sequences
- Funnel architecture
- Lead-magnet systems
- SEO visibility tracking
- Competitor monitoring
- Keyword analysis
- Monthly performance reports
- Conversion-funnel diagnosis
- Product renders & animation
A campaign that proved the playbook.
90-day organic performance from an anonymized aviation creator engagement. Historical results, shown for proof of work, not as a guarantee of identical future outcomes.
We stay small on purpose.
That's the whole point.
Manuel and Tom are not trying to build the biggest agency in Miami. They are trying to build the one that actually fixes what is broken. The one whose clients stop scrolling past their own website and start sending it to people. The one where the founders are writing the strategy, editing the videos, and reading the analytics themselves, not pushing it down a chain.
If your business deserves a better online presence, the first conversation costs nothing and ends with a direct read on what to fix first.
Tell us what's underperforming.
No deck. No fluff. A direct read on what to fix first, usually within 24 hours.